Speed Optimization
Every extra second of load time costs you visitors, and search engines notice too. We optimize images, ship less JavaScript than the page actually needs, and configure hosting properly to hit sub-second loads and strong Core Web Vitals scores — then keep monitoring after launch, because a site that's fast on day one can quietly slow down as content gets added. The target is keeping LCP under 2.5 seconds and CLS under 0.1 on key pages — Google's own Core Web Vitals thresholds.
What's included
- Image compression and modern format conversion
- Code splitting and lazy loading
- Core Web Vitals (LCP, CLS, INP) tuning
- Caching and CDN configuration
- Ongoing performance monitoring after launch
- Performance regression checks before new releases
Performance audit
We measure current load times and Core Web Vitals scores against real-world conditions, not just a lab test, to find what's actually slowing the site down.
Image & code fixes
Images are compressed and converted to modern formats, and JavaScript is split and lazy-loaded so pages only ship what they actually need.
Hosting & caching
Caching and CDN configuration are tuned so repeat visitors and different regions all get consistently fast load times.
Ongoing monitoring
We keep monitoring after launch, because a site that's fast on day one can quietly slow down as new content and scripts get added over time.
We target sub-second loads and passing scores across LCP, CLS and INP — the same Core Web Vitals thresholds Google uses as a ranking signal; we explain why that matters in this guide.
Yes — we regularly optimize existing sites built by other teams, starting with an audit to find the specific bottlenecks before making changes.
No, the visual design stays the same — this work happens under the hood, in images, code delivery and server configuration.
Yes, Core Web Vitals are a direct Google ranking factor, and faster sites also convert better simply because fewer visitors leave before the page finishes loading.
Keeping LCP under 2.5 seconds and CLS under 0.1 on key pages — these are Google's own Core Web Vitals thresholds.
Have a project in mind? Let's talk.
Tell us where you want to go — we'll design the fastest route there.