A local SEO checklist for small business websites
For a business that serves a specific city or region, ranking nationally means little — what matters is showing up when someone nearby searches for exactly what you offer. Local SEO is a narrower, more mechanical game than general SEO, and most of it comes down to getting the basics right.
Frequently asked questions
What is local SEO?
Local SEO is the part of SEO focused on showing up for geographically-specific searches ("plumber near me", "clinic in Baku") — Google Business Profile, local keywords, and consistent NAP (name-address-phone) data are the core components.
How is local SEO done for a small business?
Start with a fully completed Google Business Profile, keep name/address/phone consistent across the whole site, target location-qualified keywords, and actively collect local customer reviews — the full checklist is in this post.
