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How a website redesign pays for itself
Jul 29, 2026 6 min
A redesign often gets treated as a cost to defer until the old site becomes visibly embarrassing. Handled well, though, it isn't spending — it's an investment with a return you can actually track, from more leads to a shorter sales cycle.
Frequently asked questions
How is website redesign ROI calculated?
Compare conversion rate, average order value, and traffic before and after the redesign — divide the extra revenue that improvement generates by the redesign cost to see how many months it takes to pay for itself.
When does a redesign pay for itself?
It depends on existing traffic, but even a small (1-2 point) lift in conversion rate typically covers a mid-size redesign's cost within a few months.
