SEO

Why Core Web Vitals decide your ranking

Jun 24, 2026 8 min
Why Core Web Vitals decide your ranking

Google stopped ranking pages purely on keywords and backlinks years ago — real user experience is now a direct ranking input. Core Web Vitals is how that experience gets measured, and ignoring it means competing with one hand tied behind your back.

Frequently asked questions

What is Core Web Vitals?

Core Web Vitals are the three metrics Google uses to measure page experience: LCP (load speed), INP (interactivity), and CLS (visual stability).

What do LCP, CLS, and INP mean?

LCP (Largest Contentful Paint) is when the largest element becomes visible; CLS (Cumulative Layout Shift) measures how much the page "jumps" while loading; INP (Interaction to Next Paint) measures the delay between a click and the page's response. All three should stay within Google's published thresholds.

All Articles

Have a project in mind? Let's talk.

Tell us where you want to go — we'll design the fastest route there.

Location
Baku, Azerbaijan